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Buy: Digital Strategy

Course Included in Purchase (Soft Skills & Emotional Intelligence)

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Courses

Module 1: Introduction to Digital Strategy and Audience Analysis

  • What is digital strategy and why is it important?
  • Key components of a digital strategy: audience, objectives, tactics, metrics, and technology
  • The difference between digital strategy and digital marketing
  • How to identify and define your target audience
  • Understanding audience behaviour and preferences
  • Developing buyer personas

Module 2: Setting Objectives and Digital Tactics

  • Defining SMART objectives for your digital strategy
  • Aligning objectives with business goals
  • Measuring success with KPIs
  • Overview of digital tactics, including SEO, social media, email marketing, and content marketing
  • Choosing the right tactics for your audience and objectives
  • Integration of tactics for a cohesive strategy

Module 3: Technology and Metrics Analytics

  • Overview of key technologies for digital strategy, including website CMS, marketing automation, and analytics tools
  • Considerations when choosing technology for your strategy
  • Integration of technology with tactics and metrics
  • Understanding key metrics for measuring digital success, including traffic, engagement, and conversions
  • Setting up analytics and tracking tools
  • Analysing data and adjusting strategy based on insights

Module 4: Implementation and Execution

  • Developing a digital action plan and timeline
  • Assigning responsibilities and resources
  • Launching and executing your strategy

Module 5: Monitoring and Evaluation

  • Regularly monitoring progress and performance against objectives
  • Evaluating the effectiveness of your strategy and adjusting as needed
  • Continuously optimizing your strategy for ongoing success

Module 1: Communication and Interpersonal Skills

  • Importance of effective communication
  • Non-verbal communication
  • Giving and receiving feedback
  • Collaboration and teamwork

Module 2: Emotional Intelligence 

  • Self-awareness and self-regulation
  • Empathy and social awareness
  • Relationship management
  • Building emotional intelligence for personal and professional growth

    Module 3: Mastering Presentation Skills

  • Introduction to Effective Presentations
  • Presentation Tools
  • Preparing Your Presentation
  • Delivering Your Presentation